Today we set in place a way to detect Partners blog ads that were showing “below the fold”. The term comes from print advertising and literally means below where a newspaper is folded, making it a less valuable position. The object was to better price Partners ad spots.
From around lunchtime today (european time) we’ve been detecting ad blocks placed below the fold and adjusting their price accordingly. The figure we came up with as a starting point was 50% of what an ad above the fold would be worth, and if you’ve had a dramatic price drop today, then that’s almost certainly why.
How to Stay above the Fold
We judge position based roughly on a 1024×768 resolution, so of course adjusting your resolution and checking your ad placement is one way of making sure your ad is correctly placed. But by far the easier method is just to take a look at where you’re putting your ads from an advertisers perspective. Is your adblock placed where it will be seen by all?
And what if you dont want to be above the fold?
Ad placement below the fold is fine, it’s just not as valuable as above the fold. And if you disagree with the auto pricing of your ads in relation to position or anything else, you can always switch it off and choose your own price.
The goal of AP is to set the optimal, fair price for an ad on your blog, but ultimately you decide the price right?
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