Blog contests are a great way to drive short-term traffic to your blog, and hopefully, if your prize is relevant to your blog topic, some of those new visitors who come to enter the contest will poke around your blog, enjoy what they see, and return! Even better — they might tell their friends about […]
Nobody likes a sore loser, but they’re out there, waiting to complain about your blog contests. Don’t set yourself up for trouble. Instead, be sure to protect yourself by writing explicit rules for your blog contests. Believe it or not, even if you’re just giving away a stick of gum in your blog contest, it’s […]
Have you ever ran a contest on your blog before? Here is a quick and dirty checklist which you may want to follow. 1. Internally identify the goal of the contest If you work for a blog network, you may have had performance reviews with your editor. The usual topic of review is strategy to […]
Perhaps the single most essential skill for online writing is the art of headline writing. Over at Glamorati, I’m co-sponsoring a headline writing contest in the month of June with a grand prize of $500. Plus, each published headline from all contestants will receive $5. The basic idea of the contest is to re-write headlines […]
I don’t know all the ins and outs of Search Engine Optimization (SEO), but I hope the ‘lessons’ our team of three learned from two consecutive Philippine SEO contests can help fellow bloggers here at Performancing. (One of my teammates was J Angelo Racoma, who now helps manage sites for Splashpress Media – Filipino bloggers […]
I love contests and competitions as a way of bringing in readers, links and in this case comments to brand new blogs 451 Press have a bunch of new blogs going out and Chrispian Burks was nice enough to ask me if it was ok to post that thread in the forums — absolutey! More […]
Today we set in place a way to detect Partners blog ads that were showing “below the fold”. The term comes from print advertising and literally means below where a newspaper is folded, making it a less valuable position. The object was to better price Partners ad spots. From around lunchtime today (european time) we’ve […]
In most topical niches, there is an “expertise range”. Some bloggers will try to appeal to the masses by making just about every post “n00b-friendly” (e.g., ProBlogger does this well). Other blogs seem to be written for other experts (e.g., Signal vs. Noise). The issue as I see it is this: writing for the low-end […]