Corporate blogs have many unique purposes. They’re more than just a way to show your customers that you’re hip, and should be used accordingly. A successful business blog can and should reach out to current and potential customers in a way that you cannot do any other way. [Read more…] about Business Blogging: Interact with Potential Customers by Asking Questions
5 Ways To Write Blogs Outside of the Box
Blogging is frequently derided as a hack’s sport: a dumping ground for navel-gazing anecdotes that contribute little but clutter to the digital landscape. However, like any other art form, the quality of the blog is as dependent on the writer’s dedication to the craft as his or her chosen subject matter. Distinguishing your blog from the average WordPress blurb comes down to understanding the five different ways to “write outside the box.”
1. Structure
Structure may sound simple. After all, what do you need aside from an intro, a middle, and an end? The truth is that the structure of each blog post must be fashioned to clearly communicate an idea to the reader. Many blog posts start strong but get lost in the middle. [Read more…] about 5 Ways To Write Blogs Outside of the Box