Mary Nicklin brought up the thread about Basics on building traffic. I wrote two extensive answers which gave me the idea of writing a summary with the focus on side kicks.
What are side kicks? Side kicks are all aspects of generating traffic through external links, social bookmarking, article tagging, creating external services and using old school emails to inform about your services opposed to the work you invest on your Blogs main content.
Side kicks are an important aspect in your daily schedule decision compared to the effort for ‘just’ writing another article. I’ll try to motivate you to invest some time in side kicks because of their great impact on traffic in the short and in the long run!
Right now there are numbers around that every day 70,000 new blogs are created. How can somebody develop a strategy to build up traffic or improve the traffic stream coming to his website? “Produce a lot of fresh content” is one of the standard answers. It is true! But don’t believe that writing 15 articles a day gains incredible more inbound traffic than just one or two. And the Blogger Burnout will be coming to you pretty soon!
Side notes: some recommended number crunching from Dave Sifry (Technorati):
State of the Blogosphere, February 2006 Part 1: On Blogosphere Growth
State of the Blogosphere, February 2006 Part 2: Beyond Search
For a better overview I will not list the classical Search Engine Optimization (SEO) approaches for websites like page title, page name,
meta description, keyword optimization, directory entries, … there
are so many nice articles on performancing.com or on the Internet about
basic website SEO which you should use.
“My cooking recipe for fast SEO results“. The approach is that you can use the support of modern blogging technology as a side kick to gain inbound traffic and fast search engine attention:
- Claim your blog at services like Technorati. Fill in all keywords for every single blog!
- Use Ping services like PinGoat (important changes announced!) or Ping-O-Matic. These two and more are optional services are integrated in the publishing workflow of Performancing for Firefox (PFF).
- Use FeedBurner for your RSS publishing. They offer nice optimization, publishing and statistical features.
- Bookmark every article at del.icio.us (and other appropriate bookmarking services). That service is also integrated in the publishing workflow of Performancing for Firefox (PFF). As PFF is not giving the option to fill out the del.icio.us ‘notes’
field it is a good idea to edit that bookmark manually and add some
excerpt to it! The question came up if linking every article to del.icio.us would be
aggressive? Remember that you post your article link to your personal
del.icio.us profile. What can be wrong about that?
- Use extensive tagging and keywording inside your articles and on services like del.icio.us. Del.icio.us bookmarking and Technorati tagging is also integrated in the publishing workflow of Performancing for Firefox (PFF). I get pretty much of my traffic through people who are subscribing or
clicking on certain tags and also some traffic from certain tags in my
- If blogging about another blog or linking to other blogs try to send them a trackback. The trackback URI is normally published in public somewhere on blogs which support it. That service is also integrated in the publishing workflow of Performancing for Firefox (PFF).
- Use Flickr for your public photos. Link to the articles in your Flickr descriptions. Again: use extensive tagging and publish to groups and picture competitions!
- If using a photo from somebody else (from Flickr or other sources) for one of your articles always ask for permission and after publishing the picture add a comment with a link to your article. It is polite to add the photographer as contact and to make the used picture a personal ‘favorite’.
- If linking to somebody always send them an email about your new link and how to find the link. If it fits your niche always ask them to actively inform you by mail if they have something interesting for you to blog about. That way you will build up your network.
- Whenever possible you should add a link to a keyword in Wikipedia in every appropriate language.
A more advanced and time consuming practice is to create some secondary blogs and recycle your content there with
links to the original page. This is sometimes very useful because some
hosting services are accepted differently by different search engines.
Especially if you want to reach foreign markets it is good to find a
free blog solution which is hosted in that target area. This paragraph is not on the list above because many of the mentioned methods ARE already secondary blogs even if they don’t look like!
If you have money to spend and you want quick success you might even think about buying traffic for certain keywords and phrases through the Googels AdWords program. This paragraph is not on the list above because in my opinion it needs a lot of experience to get real value for the money.
All this promotion gives you a realistic chance to be picked up early by the SEs and that your blog starts with a nice range of links. On my new ‘local newspaper’ project I made the experience that Google kicked in almost immediately without any sandbox delay.
As a resume of all this writing I draw the conclusion that it is my recommendation is to NOT post articles in a high frequency. Instead invest that time in creating appropriate side kicks!
A last word about productivity with side kicks: Create a checklist for your specific side kick workflow! Every time you are planning to publish an article
open or print that checklist and do it step by step. By developing a routine for all these points the process will accelerate and the results will get better.
Copyright Â© Markus Merz 2006 – All rights reserved
Keywords / Categories / Technorati Tags: Markus Merz, 2006, website, Blog, blogging, promotion, sidekick, traffic, SEO, del.icio.us, flickr, technorati, workflow, performancing feedburner, pingoat, ping-o-matic