Get–and Keep–Attention with Custom Content Marketing

The Internet is deluged with new articles, videos, and images every day. People don’t have to go far to get something new to look at it—and most of the time, it’s being shared en masse on their social feeds. To rise above the noise, you have to offer something special. Once you’ve captured the attention […]

9 Ways to Maximize Your Reddit Marketing

Reddit is an online hub where people shares links, content, and stories. Every post made has the potential to generate user discussion, too. While Reddit as a community doesn’t respond kindly to direct advertising or marketing, it can still be a useful place to get the word out about your site, product or service. Just […]

Tips for Getting in the Google Local 3-Pack

Once upon a time, there were seven results in each Google search that returned location-based business listings. In 2015, however, Google changed how they display results and cut the listings down to three that appear at the top of the search results. Being one of the listings in the local ‘3-pack’ is invaluable for your […]

Link Echoes and Link Ghosts: How Do They Affect Your SEO?

So many factors contribute to your search engine page rank that sometimes it’s difficult to put your finger on just what is giving your site a boost. Google’s algorithms consider many different factors when ranking your site. One that is well known and understood are inbound links to your site from outside sources. Certain links […]

Google Sandbox – What Is It And How Does It Affect Your Website?

Sometimes you do everything right, but you don’t see the results of your efforts right away. It could be that your web design, approach, or marketing need some tweaking—but sometimes another factor is at work. In its quest to keep search results relevant and only lift the best to the top, Google sometimes holds back […]

The SEO Copywriting Guide For 2017

One of the main things that drives people to your website is content. It’s one of the primary things Google indexes to create results for searches that are applicable to your website. While great content and content that’s great for search results may not always look the same at first glance, you can work on […]

What is Cornerstone Content And Why It’s Important

Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in […]

11 Myths About Link Building In SEO

Link building is one of the cornerstones of SEO and essential to rank for most competitive search terms. Doing link building the wrong way can quickly get your website into trouble and many websites and business have gone from the top of the SERPs to almost bust overnight due to the wrong link strategies so people […]

How to Do Internal Linking the Right Way

Internal Linking and SEO Best Practices One of the great things about raising your visibility through search engine optimization is that you can get a lot of link juice with a few simple changes to how your produce and present your content. One well-known way of improving your SEO is through external links from relevant, […]

Soft 404 Vs Hard 404 Errors: What’s The Difference?

Even when you have an attractive website filled with relevant, timely content that links to other reputable sites, there are still a few places where it’s easy to stumble and end up with negative effects on your SEO. The technical design and function of your website is just as important as the content when it […]