Once upon a time, there were seven results in each Google search that returned location-based business listings. In 2015, however, Google changed how they display results and cut the listings down to three that appear at the top of the search results. Being one of the listings in the local ‘3-pack’ is invaluable for your […]
So many factors contribute to your search engine page rank that sometimes it’s difficult to put your finger on just what is giving your site a boost. Google’s algorithms consider many different factors when ranking your site. One that is well known and understood are inbound links to your site from outside sources. Certain links […]
Sometimes you do everything right, but you don’t see the results of your efforts right away. It could be that your web design, approach, or marketing need some tweaking—but sometimes another factor is at work. In its quest to keep search results relevant and only lift the best to the top, Google sometimes holds back […]
One of the main things that drives people to your website is content. It’s one of the primary things Google indexes to create results for searches that are applicable to your website. While great content and content that’s great for search results may not always look the same at first glance, you can work on […]
Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in […]
Link building is one of the cornerstones of SEO and essential to rank for most competitive search terms. Doing link building the wrong way can quickly get your website into trouble and many websites and business have gone from the top of the SERPs to almost bust overnight due to the wrong link strategies so people […]
Internal Linking and SEO Best Practices One of the great things about raising your visibility through search engine optimization is that you can get a lot of link juice with a few simple changes to how your produce and present your content. One well-known way of improving your SEO is through external links from relevant, […]
Even when you have an attractive website filled with relevant, timely content that links to other reputable sites, there are still a few places where it’s easy to stumble and end up with negative effects on your SEO. The technical design and function of your website is just as important as the content when it […]