You don’t need to pay huge amounts of money to agencies and all kinds of professionals to launch your online business.
All you need is a bunch of smart and useful web tools — and the right people to work with.
[Read more…] about Supercharge Your Online Company With These 50 Web SolutionsBy now most small businesses understand that a mobile strategy is a non-negotiable factor for success, but it’s important we keep the conversation going about how to conquer the mobile space correctly. There are right ways and wrong ways to create mobile landing pages just as there are when you’re working with a desktop website (and the two are not the same). You must constantly go back and reassess your methods, and unfortunately, this idea seems to have slowed down over the last year now that most people have their strategy in place and set to go.
How to Craft the Perfect Mobile Landing Page
There are many different factors that go into a mobile strategy, but a landing page is a big one. According to Jason Hawkins, Director of Marketing specializing in advertising for America’s surgeons, “Many people do tend to show their desktop landing page on a mobile phone, but with a little bit of work you can create a landing page specifically for mobile that will cater more towards users and lead to better results.” Consider some of the tips below:
Headlines and CTAs. Keep them short and sweet.
Although having a headline isn’t totally necessary (yes, sometimes images are enough), most people like to have something to let people know what the page is about. The trick here is to keep things simple and short as possible. You don’t have much space and your headline shouldn’t be the only thing users see. It seems important, but as you’ll notice there are quite a few other things you want to have on your landing page to be successful.
A CTA, or call to action, is also something important to consider. Again, you want this to be visible, but you also want it to be short. If you are an eCommerce site trying to sell a product, tell readers in a quick and concise way what they need to do next.
Organization. Make sure visitors can learn more easily.
You don’t want people to have to scroll to find a button to learn more about something or be taken to another page. On that same note, you want users to be able to find these buttons easily. This means resisting the urge to fill up your entire page with content and graphics. You definitely want a call to action (more in the next section) and you definitely want images, but you want the “more information” type buttons to be the thing that stands out.
You also want to make sure that these buttons are clickable. In other words, they are large enough that someone on a mobile phone will be able to press them without accidentally pressing something else. This goes for other items too such as phone numbers or location information (side note, these are all incredibly important for local SEO). Part of making these buttons and links easy to click is leaving some whitespace around them.
Load Times
This is something that should always be on your mind when you’re creating a mobile landing page. People are impatient when searching on their phones, so you want your load time to be as fast as possible (you always want this, but this is even more so than you would on a desktop). There are a few tips to keep in mind, and be warned you may need your developers to help you put these into action:
A/B Testing
Of course, we have to say it—A/B testing is key. It’s not easy to get your mobile landing page right the first time. Try lots of different options until you really narrow it down to something that works. Test not only the format of the landing page but also the content that you’re putting on the page.
The Case for Mobile Landing Page Templates
So for many who are maybe thinking about moving to a mobile landing page as opposed to using desktop landing pages for mobile, knowing where to start is really the tough part. It’s great if you have tips regarding what the landing page should cover and look like, but you have to be able to put that into action.
If you’re working with an SEO agency, typically they will help you make your mobile landing page ideas a reality, and this is often an excellent way to make sure everything is running smoothly and following SEO rules. Amanda DiSilvestro is the Editor in chief for Plan, Write, GO. She has been writing about all things digital marketing, both as a ghostwriter, guest writer, and blog manager, for over 10 years. Check out her blogging services to learn more!
Looking for an effective way to boost your online business sales? Here are some web tools & services you might want to consider using. Listed below are areas you can expect to learn more about from this article: [Read more…] about 50+ Web Tools & Services That Will Boost Your Online Business Sales
There are several popular SERP checker tools for effective keyword position tracking. More than ever, SEO professionals can utilize popular tools to track, analyze, and monitor high-traffic keywords relevant to your campaign. Many advanced SERP analysis tools can even help you address and identify causes of traffic drops. Since your search engine rankings have an immense impact on your website’s overall traffic, selecting a reliable SERP checker program is vital to track your results. Before choosing a checker tool, you need to compare all the available options based on price, features, and functionality. With dozens of popular tools on the market, it can be challenging to choose the right one for your business. To help you make the best choice, we have compiled a list of the best SERP checker tools for keyword position tracking.
Ubersuggest is one of the best SERP checker tools to use for effective keyword position tracking. Owned by industry pro Neil Patel, Ubersuggest delivers visual, detailed reports on any domain or keyword. The platform will conduct a top SERP page analysis, including estimated monthly visits, total backlinks, and social shares. Of course, these metrics can help you better understand volume, the competition, and seasonal trends for your targeted phrases.
Moreover, the platform allows you to conduct a thorough domain overview and generate new content ideas. If you are searching for a full-service SERP checker tool, Ubersuggest delivers all the integral features to begin tracking keyword position in 2020.
Another popular SERP checker tool, Advanced Web Tracking tool helps make rank tracking and monitoring simple. The rank tracking tool is part of the greater marketing toolkit, allowing you to additionally conduct SEO reports and analyze competitors. The popular checker tool provides real-time rankings on demand for your desktop, mobile, and local searches. These location-based functions empower you to get in the Google local 3-Pack within top SERPs. You can monitor SERP visibility, ranking opportunities, and your SEO performance over time.
The platform delivers clear reports that highlight keyword position and ranking fluctuations in comparison to your competitors’ performance. If you are interested in a reliable solution to begin tracking keyword position, consider Advanced Web Tracking’s SERP Checker tools.
SERPWoo is a widely used SERP checker tool to help you begin tracking keyword positions. SERPWoo provides deep SERP reports and analytics for your SEO efforts. The platform will track your domain rankings, measure the strength of your URLs, and monitor your competition. Of course, this type of data can help you increase SEO traffic, protect your brand, and find new keyword opportunities. Using these metrics, you can better understand where you rank within the search results in comparison to your competition.
Moreover, the platform lets you conduct keyword research, on-page SEO analyses, and comprehensive reporting. If you are looking for a widely used SERP checker and analysis tool, SERPWoo provides all the key features to begin tracking keyword position.
Developed by Mangools, SERPChecker is an excellent option for monitoring keyword position and discovering unique insights. SERPChecker is part of the greater SEO toolkit created by Magnools, including SERPWatcher, SiteProfiler, KWFinder, and LinkMiner. The tool makes it simple to get local SERP data from more than 50,000 locations. Of course, these metrics can help you understand your ability to outrank your competition. Using this data, you can boost your local SEO, spy on your competitors, and detect critical SERP features.
Plus, you can leverage this information to uncover key SEO metrics and insights. With over 40 advanced SEO tracking metrics and a database of over 30 million SERPs, this checker tool is an excellent option to analyze your site’s position.
AccuRanker’s SERP Checker tool is a reliable program for tracking keyword rank. AccuRanker provides you with real-time, location-based SERP data. The SERP checker tool provides detailed analytics concerning your search rankings. You can monitor rankings of specific URLs, related questions, related questions, and reviews. This incredibly useful to help you find the perfect keywords every time.
If you are searching for more in-depth competitor analytics, rank updates, and keyword analyses, consider purchasing one of AccuRanker’s affordable premium packages. As you search for the best SERP checker tools for effective keyword position tracking, be sure to familiarize yourself with the free program offered by AccuRanker.
There are several popular SERP checker tools to begin using for effective keyword position tracking. Growing your search engine rankings is a reliable method to drive traffic, increase your conversion rate, and establish your online presence. Using this data, you can better understand how your website is ranking, and what it will take to outrank your competitors. Consider the popular programs outlined above to learn about the best SERP checker tools for keyword position tracking.
This is especially for startup founders, small business owners, and anyone who is looking into creating something new.
[Read more…] about The Best 50+ Web Tools For Online BusinessesThere are several strategic steps to streamline your business’s digital transformation during the global pandemic. The Coronavirus pandemic is continuing to impact traditional business operations across the globe. With brick-and-mortar stores facing operational restrictions and most of the population staying at home, organizations are looking for creative ways to continue servicing their valuable customers. [Read more…] about How To Streamline Digital Transformation During The Global Pandemic
So much time and money can be wasted on AdWords if you are not seeing a click through rate (CTR) that is actually leading to conversions. That said, if you want to get people on your site you need to give them a reason to click to learn more—and that can actually be much more simple than you think. While improving your CTR may require some attention and change in your AdWords strategy, it is actually much more simple than you probably realize!
When people are deciding what to click on, the information they are presented with is incredibly important. Utilizing all of the ad extensions available helps to make your ad more relevant and thus can increase CTR. There are many different types of ad-extensions you can utilize, but below I am going to list a few for your consideration:
I would suggest utilizing all that AdWords extensions has to offer. This list only shows three of them, so doing a little extra looking into AdWords extensions will help you determine what is best for your ads and how you can maximize the real estate you have on Google’s home page.
This is a really critical component in getting a higher click through rate on your ads. Writing better ads that can capture your audiences’ attention are key to getting people to look at your ad over others. One way to do this is to really think about the perspective of your customers—what are they most interested in learning about businesses in your industry when they are shopping around? Make sure these features are highlighted so you can easily be identified as the most important ad to click on. Another way you can get creative and relevant ideas is to look at your competitors ads and get a sense of what works well.
Google AdWords allows you to place URLs in your ad copy in order to link to specific pages on your site (note: these do NOT need to be the actual URLs of those pages). That said, you really want to use these to your advantage and treat these URLs and an additional opportunity for relevant keywords and ad copy.
Acquiso gives some good tips, such as suggesting using symbols in order to create extra attention and make your ad more noticeable. While I do like the idea of using symbols to be unique and capture attention, I actually like the theory behind it even more. Anything you can do to draw searching eyes to your ad and make your ad stand out id going to help increase your CTR.
Keywords that are the most relevant to your business should absolutely be a part of your ad copy. These keywords are going to be the most relevant parts of text to notice for your audience—it is what they are looking to see and the way they confirm the relevancy of your site for what they are looking for.
Along the same vein, you need to be segmenting your ads. One of the biggest mistakes that is made with AdWords is that one ad is meant to serve several audiences, several products, several services, and ultimately several searches. Grouping ads for targeted searches and keywords will drastically help your CTR and make sure that only the most relevant leads are getting through to your site (which will also help with increasing conversions).
There are many things you can do to help improve your AdWords CTR. Start by utilizing ad extensions and writing effective copy. By thinking outside the box you can make sure that your ad is the one that stands out among the rest (this can be as simple as adding a relevant symbol or being catchy with your copy). Further, by utilizing the most relevant keywords and segmenting your ads for different target groups and searches, you will enhance the quality and quantity of people who want to click on your ads. CTR has a direct correlation with conversion in most situations, so making improving your CTR an AdWords goal will certainly help boost sales and visibility.
Amanda DiSilvestro is the Editor in chief for Plan, Write, GO. She has been writing about all-things digital marketing, both as a ghost writer, guest writer, and blog manager, for over 10 years. Check out her blogging services to learn more!
Time management is one of the biggest concerns when adopting telecommuting arrangements, especially when there are different time zones involved. Remote teams are supposed to increase productivity, at least according to a number of studies including one from Global Workplace Analytics. However, it can also become a stumbling block for those unable to unlock the secrets of time management.
To handle time management issues better, it’s important to get acquainted with the specific challenges facing remote team time management. The coronavirus pandemic is forcing many companies to resort to telework. It’s important to know how to resolve essential issues such as time management to make sure that the switch to a new work arrangement does not result in inefficiencies and other problems.
Time zones affect the operation of remote teams. It’s difficult to change work and rest schedules, especially for older adult workers. Significant time zone differences require adjustments on the part of the employee, the employer, or both.
Almost all workers are willing to adjust their routines, but doing so tends to result in reduced productivity. Not many can adapt their body clocks easily to changing schedules. Also, there’s the risk of suffering from adverse health consequences.
“The arguments in favour of introducing shift work clearly depend on productivity and safety being maintained at an acceptable level. However, the evidence reviewed in this paper clearly indicates that both productivity and safety may be compromised at night,” write Simon Folkard and Philip Tucker in an in-depth review for the journal Occupational Medicine.
“Safety declines over successive night shifts, with increasing hours on duty and between successive rest breaks. The only known way to minimize these problems is to improve shift systems with respect to these factors,” the researchers add.
To make telecommuting work for employees in different time zones, shifting is necessary. However, it is recommended that employees are not given successive night shifts too often. Age and health conditions should be considered. The length of night shifts should also be reduced. Flexibility is encouraged to strike a balance between employee health and productivity.
Even the best remote team managers would have a hard time handling schedule and task management without the proper tools. Dealing with teleworkers who work at the same time may be relatively easy, but working with employees from different time zones can be challenging when done manually or using traditional systems.
There’s a need for solutions that simplify the way employee shifting is managed. Especially during emergencies, it’s essential to have the flexibility to reassign and reschedule to make up for the unexpected increases in deliverables or emergencies that lead to employee absences.
It also helps to have software with an automated system for optimizing schedules and the hiring of employees in relation to demand. Operations data can be analyzed to optimize hires, schedules, and assignments.
The global workforce is changing, with relation to the so-called “gig” economy. It involves instant gratification, where clients or customers get whatever they want, whenever they want, wherever they want it.
The State of Remote Work 2020 report cites the following as the top struggles of remote workers: difficulties in collaboration and communication, loneliness, the inability to unplug, and distractions at home. The lack of motivation also factors in. These can prevent employees from working at their best and worsen the time management problem that is common among teleworkers.
Poor communication and collaboration can be demotivating to many competent workers. Loneliness can lead to procrastination and the lack of drive to work. The inability to unplug can mess with schedules and result in unwanted effects that prevent employees from following their set timelines. More importantly, distractions in the place of work (at home or at some cafe) can drive productivity down and negatively impact schedules.
Also worth noting is the inability of many remote employees to collaborate in a remote setting. A company can do many things to make the telework setup less disobliging, but it would be difficult to achieve the desired outcomes if the employees themselves refuse to cooperate. It’s easy to come up with excuses when your supervisor can’t be physically present to check on you. Technical difficulties can also get in the way, and the remote worker may not have the willingness to address the problem.
Many tend to believe that managers have already grown adept at the management of remote teams. Asia, for instance, is home to many business process outsourcing companies that serve clients on the other side of the world. The region is also dotted by multinational companies that operate branches or offices in many countries. However, there are still those who find it difficult to hurdle the time management challenge.
That’s why it’s important to come up with suitable solutions for the potential issues brought about by different time zones, compliance requirements, the use of inadequate time management tools, and the inherent resistance of some workers to collaborate.
Featured image: Unsplash