Most of the people who contact me don’t treat me like a human being. They treat me like a stupid machine.
These people send me messages as if they think I’m a stupid algorithm, and that some (if->then) switch will go off when I see the words “this is a great deal for you” or “this will be a perfect business partnership for you.”
Fact is, I’m not a machine. The sad thing is that the people sending me these messages act is if they are.
Can you relate? Do you market to human beings or machines?