Could you make a living out of creating how-to videos? According to New York Times, people are:
Many of the clips have been played hundreds of thousands of times, turning Mr. Kedersha into the top earner on Metacafe, a video-sharing Web site that pays the makers of popular videos. In little more than a year, the site has written him checks totaling $102,000.
It makes sense, in-demand content is the fuel of the web. More and more people are turning to the web for answers. Advertisers want to be where the eyeballs are.
What surprises me is all the coverage seems to be around people selling their videos to sites for $20 a pop, or sharing revenues with YouTube. Nobody is talking about the sites that are PAYING for these videos and how much THEY are making.
To me that is where the real action is.
Yes, $20 for a 5 minute video might sound like a fun way to make money, but think about this for a second. Buying a $20 video that could bring in tens of thousands of views consistently, an asset that lives on, seems like the wiser side of the deal.
How-to videos are not ephemeral like other topics. Fixing your plumbing air lock or building a scale model of a tank are pretty ever-green subjects.
Then there is the higher potential profits to be found in premium paid memberships.
It seems like video is well worth looking at if you have the skills or the willingness to learn them.