Back on episode 3 of Perfcast, we went over our blogging challenge entries for the week. The previous weeks blogging challenge had been to create linkbait. I was successful with my challenge entry however, David was in the process of putting his entry together for the launch of CollegeCrunch.org. We had an idea as to what the linkbait was going to be about and from the sounds of it, the post had an excellent chance of being successful.
Fast forward to today and it looks like Davids linkbait post didn’t do so well. (Before Posting: Think Like A Common Person) The result of his linkbait post is interesting to me because I had brought the issue up during the show. There are times when you can spend hours on a blog post and think it is going to be a hot ticket item right out of the gate, only to publish the article and see it fall flat on its face. How depressing these times of blogging can be.
However, David has done a good job in his post reflecting back on why the post was a failure. He states that he didn’t review the post from a common place perspective. That is, readers couldn’t emphasize with the article. David gives us three things we should think about before publishing what you believe to be a pillar article, but you’ll have to visit his blog to read those tips.
What I would like to know from you is, have you ever worked really hard on an article only to see it go nowhere? What have you learned from such experiences? Share your experiences and your knowledge in the comments.