A friend of mine asked me this morning if he should put ads on the blog he’s launching next week from the first day. There are two opposing ways of thinking about it – some people prefer to have their ads in from the first day while others tend to add them later on once they’ve built up their reader base.
Readers are usually tolerant of advertising as long as they don’t have a preconceived notion of a specific site being ad-free. We are bombarded by advertising so much in our lives that we understand and accept it even on a personal reading level when browsing online.
Showing ads from the first day helps you avoid false expectations that your readers might develop about an ad-free blog which could later prove to be a hurdle when you finally do show ads.
On the other hand, it may make sense to hold off on showing ads and instead use the ad space to highlight key areas of your blog to new readers. Later on when you’ve got a lot of traffic (especially search engine traffic) you can then consider showing AdSense or other advertising on your blog.
What do you do – show ads from day 1 or delay it until your blog has enough traffic?