Wanelo, short for Want, Need, Love, is a visual image collecting site that is similar to Pinterest. Their website states: “Wanelo (“wah-nee-lo,” from Want, Need, Love) is a catalog of products organized by people. You can buy almost everything you see on Wanelo, and everything is posted by members.”
The main difference is that all images link to the pages where the item depicted in the image can be purchased. This is of great benefit to e-commerce sites that have their products on Wanelo, as it makes it easy for customers to purchase items quickly.
Wanelo is still a fairly new site, but has gained the greatest amount traction among teenage to twentysomething women. For e-commerce businesses that offer products that may target this demographic, it is crucial that they get on Wanelo as soon as possible. While it isn’t experiencing the record numbers of growth that Pinterest has, it’s audience continues to grow.
For e-commerce sites that offer home, fashion, design, or even technology products and accessories, Wanelo can still be another great outlet to promote online products. The type of items shared on Wanelo shouldn’t be strictly feminine items– there are also several occurrences of gadgets, video games, and other products that are gender neutral and even masculine. Just like with Pinterest, Wanelo is skewed to the feminine audience. However, sharing items that are visually appealing and creative can still be of great benefit to online marketers.
Once a company’s products are shared on Wanelo, they can be reported for incorrect or missing links to product pages by users. This is great for companies who have had their products shared by a user instead of via their company profile.
To get your company started on Wanelo:
- Sign up for a profile on Wanelo.com.
- Add the Wanelo Save buttons to all product pages on your e-commerce site.
- Add a link to your company’s wanelo profile on your website with other social media profile links.
- Maintain the company Wanelo profile by regularly sharing new items to your collections, as well as uploading photos and links to new products as they appear on your e-commerce site.
Wanelo marketing is still a relatively new e-commerce strategy, but companies that stay ahead of the growth of Wanelo are sure to find success, especially if they are in the design, fashion, and technology industries.
Kelsey Jones runs her own social media and search marketing business, The Social Robot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at The Social Robot and on Twitter @wonderwall7.