With all the fuss about the pending August 2007 PageRank Update, I thought I’d try to refocus all the SEOs out there on the only thing that truly matters in SEO: search referral growth. It’s plain and simple. The ultimate goal of SEO should be to increase search referrals. This is often lost on those who focus their SEO efforts completely on building PageRank.
The golden rule of SEO: PageRank does not translate into Search Referrals.
So how have your SEO efforts been going? Not your PageRank building efforts;-) Your SEO efforts? When’s the last time you looked at a graph like this: