It’s that time again: Google PageRank rollout. Many of us were expecting it’d be done at the end of July, but since the changeover typically happens on a weekend, and since it didn’t happen last weekend, the next best guess would be this coming weekend. Everyone who tends to do so will want to be measuring their own PR.
When the PR rollout does happen, some bloggers will rejoice, some will wail, and others will say “meh”. Love it or not, Google’s PageRank metric does gauge something about your website or weblog – mostly about your incoming links, with several other factors added on to detect “good” things such as “natural” link growth or “bad” things such as naughty backlinking schemes, etc. And several ad networks use it gauge how much you should be paid for your blog whoring activities. (Hey, I do it too.)
Now PR (Google PageRank), if you’re not familiar with it, is a measure that big G came up with a few years back to tell you how important (or not) your website is. And as would be expected, lots of little blogger boys and girls tried to game their PR. Others just wondered how to do that or even just to determine that Golden measure. I mean, if you’re not using Internet Explorer (no truly serious, aspiring pro blogger should), you don’t have the benefit of the official Google Toolbar with PR indicator.
There are number of other options available for checking PR, including Smart PageRank. Smart PageRank’s service works like this. If your site’s URL has enough data for it stored in the various Google data centers around the world, Smart PageRank returns it – both for the www version and the non-www. it also provides some other information:
- Your site’s value, based on their own formula. Obviously, this is mostly for amusement. What you think your site is worth is rarely the same as what a potential buyer might feel. Plus, a site’s value often depends on non-public factors like revenue.
- Whether a claimed PR for a site is fake or real. This is useful if you are buying a domain name with supposed PR. There are ways to fake PR, and unethical domain sellers don’t tell you this. Unfortunately, there are a couple of pagerank tools that are completely unreliable, but buyers and sellers at SitePoint Marketplace and other domain/ site auction sites use them, not knowing any better.
- The number of backlinks to your site, according to Google, Yahoo, and others.
- The number of pages on your site indexed by Google, Yahoo, etc.
- Buttons for display your PR, etc.
They also have:
- A backlinks analyzer that lists the URLs of pages elsewhere that link to you, and what the PR of that page is. If you want to know whether each linking page uses “NoFollow”, that option is available. The Backlinks analyzer itself is worth your time to try.
- A Firefox extension, the Smart Toolbar, which I’m assuming works similarly to the SearchStatus extension. (Time did not permit to try this.)
- A suite of other SEO tools including domain lookup, whois, bookmarklets and more.
They do not, however, have a PR predictor tool – although many of these are not particularly reliable anyway. There are other ways to estimate future PR on your own, which I hope to cover here eventually. Have a look at Smart PageRank for the present time. Don’t forget to check your pages before and after the new Google PR rollout – which should be happening very soon.