Doing business online does not only include taking the steps in making your business and/or blog profitable, it also entails assuring that the reputation that you portray, especially to millions of internet users, is credible. Putting up a business online easy, especially if the owner thinks that all it takes is a good and updated website. The hard part though, is keeping it free from negative reviews and nasty blog comments by random people. And unfortunately, not everyone is aware that this can be prevented. Consequently, the image of their business is compromised.
The online world is practically controlled by its users. And business-wise, this could mean that if an entrepreneur doesn’t have a control over his branding, then his online competitors are free to control it. [Read more…] about Guarding Your Online Reputation