In the course of just a few years, social media marketing has skyrocketed to become the new go-to way to effectively get word out about your business without breaking the bank. However, that doesn’t mean a mere presence on Facebook and Twitter is going to get the job done. Once you start leveraging some of the newer players, such as Pinterest, Instagram, and Tumblr, you may find your market presence growing at unprecedented rates. You’re not necessarily going to have total success on every platform, so it’s essential that you try your hand on several, carefully monitor your rates of success on each, and use that data to adjust your strategy going forward. Once you know where you’re getting the biggest bang for your buck, you can better concentrate your efforts and improve your chances of success. If you haven’t been monitoring how much traffic you’re getting and where it’s coming from, the time to start is now. One of the best social monitoring tools on the market today is HootSuite. [Read more…] about How to Use HootSuite for Social Media Monitoring
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5 Social Media Dashboards to Help Get Your Social Media Under Control
Those who are new to social media learn quickly that it is not easy. Having a personal Facebook page and a personal LinkedIn account can sometimes give the impression that social media is “easy,” but it is quite a different story when you begin social media marketing for a company. Working with social media for your company requires you to juggle many different social media accounts at once—your personal company LinkedIn, Twitter, Facebook, Google+—and this can get overwhelming. These social networks are really the “must-have” social networks when you’re first starting a business, but it will only get tougher as StumbleUpon and Reddit are added to the mix.
Remaining active on so many different accounts is tough because you want to make sure that your messages are different and sporadic, and you want to make sure that you’re taking the time to really connect with influential people in your field. One way to help make things a little bit easier is by utilizing what is call a social media dashboard.
[Read more…] about 5 Social Media Dashboards to Help Get Your Social Media Under Control