Explaning Niche and Community using the Reverse Maslow

I sat in a series of sessions of a co-professor who projected stuff from the Authenticity Book for his marketing class. Part of it had to do with understanding new media, the Internet — that sort of stuff, really. So I borrowed it. And it’s been a “formula” I use to introduce or summarize “new […]

The 9rules Nostalgia and Building Community

There’s been a blanket of nostalgia lately on the Internet. For those of you who may remember the good ‘ol days of blogging circa 2004 to about early 2006, this was a time when community was much smaller, and it was easy to spot the “A-listers” and blog networks. Amidst the typical blog networks that […]