As reported by Darren over at Problogger, we’re to beta “Network Ads” next week. This is to address the challenges many publishers face in securing those all important first paid ads.
Network Ads are very simple. They’re CPA (cost per action) ads that fill your unsold ad space untill a regular advertiser wants that space for herself. Initially the creatives will be limited to around a dozen fairly “universal fit” brands/products to test the system, and help us fine-tune targeting for categories, and in some cases individual blogs in the Partners network.
How they work
- Network Ads will appear on your site in place of “empty slots”, but below paid slots.
- Network Ads are CPA – Cost Per Action. This means that you get paid if a reader clicks through on the ad, then buys something from the destination site
- Much greater detail on creatives and payouts will be available next week at launch.
- Payout is the same as for regular ads. A simple 70/30 split between publisher and Performancing.
- Initially, ads will be “universal fit” so that we can run the brief test across the entire network — we’ve chosen the best performaning ads, but more accurate targeting will come in the next beta phase.
- Again, initially, features will be very limited. We want to collate some data first to help us determine what kind of features we need to put in place ot help our publishers profit from this. Please bear with us for a few days…
- There is no guarantee you will earn money. If your site is very low traffic for example, this may not work well for you. All the normal traffic building tips you can find here and at Problogger.net and other sites apply 🙂
How to opt-out
If you really don’t want to participate, then we’ll be sorry to hear that, but have provided an easy means for you to opt-out of the system entirely — Just go to “my blogs” and edit your blogs to say no to network ads.
Questions and comments welcomed
Though I think I’ve managed to cover most of it, if you have questions or comments they’re most welcome so please drop them in the comment box below.