PerfCast

Perfcast Episode 21 – Launching The Blog

In episode 20, we covered the various things you should consider before launching a new blog/website. Continuing with the series “Launching The Blog” David and I cover a lot of ground as it relates to getting the site off the ground. When you listen, be prepared to hear a lot of useful information as we moved from topic to topic pretty quickly.

software Choices
WordPress
Movable Type
etc…

Initial Content
Mix of Content
Link Bait
Resource Bait
Average Articles

Pages
About
Contact
Archives

First Impressions: Design
Logo and Branding
Design or in our case: WordPress theme

Basic Advertising Considerations
Ads now or later?
Basic Ad Terminology:
CPC
CPA
CPM

Which ad system to use?
AdSense
Adify
Commission Junction

Social Media
Why is Social Media promotion is important?
Which social media site fits our niche?
Digg, Reddit, StumbleUpon, Mixx, Delicious
*Tip: Don’t always seed your own articles, but get them out there anyway you can

Getting Press
Beyond Social Media
Using network connections
Contacting competition

Call to Action
Ask for people’s opinions
Ask people to do something (comment, submit story to digg, etc…)

LINKS MENTIONED ON THE SHOW
shareasale.com
wickedfire.com
99designs.com
forums.digitalpoint.com
performancingads.com
talkfreelance.com
oiopublisher.com

LISTENER FEEDBACK – You can give us your feedback by shooting us an email at, [email protected] or leave a comment on this blog post.

LENGTH OF EPISODE – 1 Hour 11 Minutes

NEXT EPISODE – January 29th, 2009 at 7 P.M. EST

ITUNES – Click here to subscribe to the show via iTunes

DOWNLOAD THE SHOW: PerfcastEpisode21.mp3

LISTEN TO EPISODE 21 OF PERFCAST:

Author: jeffc

4 thoughts on “Perfcast Episode 21 – Launching The Blog

  1. I’ve been submitting to AlphaInventions.com but would love something similiar.
    Right now, I get under 1,000 hits per day, but want more.
    Whew, it’s a struggle!

  2. Jeff,

    Once again, props to you and David for an excellent episode. You had a lot of great content related to launching a blog. It was especially great to listen to the show live and participate in the chat room. I was able to ask questions along the way and hear the answers discussed live. Very helpful! I look forward to the episode on monetization. This series on starting a blog is shaping up to be excellent…and this is only episode 2! Thanks…you guys rock!

    Cheers,

    Scott Quitter

    Follow me as I escape from the 40-hour work week!
    http://acoupleofquitters.com
    @scottquitter

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