The recent CPA beta test we ran across the Partners network is now over. It was a great success in terms of it’s purpose: To determine if CPA ads as backfill for unsold ad space was a viable option for publishers.
The answer is YES.
There were many lessons learned in this brief test, cheif among them being that targeting needs to be sharper, and we’re very appreciative of our publishers help in both testing the ads, and providing awesome feedback.
With that feedback, and the knowledge gained from running the test, we’ll be looking to run phase 2 shortly — it may not be what you think, but it will be interesting, and hopfully lead to a more rewarding program for publishers.
Those that have earnt money from the test will be notified on the next payment run.
Thanks again everyone, I hope to have a similarly productive conversation with the next phase of testing as we strive to make Partners work for as many publishers as possible!