Did you know that the default for most WordPress themes is to NOT include a META description? While title tags remain, in my view, the single most important SEO factor, one of the biggest problems you’ll face with any new-ish site is getting each page indexed. Google evaluates each page to see if it is important enough and different enough to separately indexed. If not, then you’ll find many of your pages going supplemental.
So how does one go about differentiating her site? Well, title tags are a start. But they aren’t enough. The on-page content should be at least 100 words. But sometimes that’s not enough. So what else can you do to help GOOG differentiate your pages and see them as index worthy? Make sure that every page has a unique META description.
But as I said, most WordPress themes don’t have META description code built in. That’s where this post comes in. Below, I include the code for what I think of as two variations of an ideal WordPress META description.
In the above code, you are basing the description completely on the title of the page. That’s a good start, and it may be the best option for complete differentiation, but in my view, a more complete solution would be something like the following addition
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So what are your thoughts? What do you use to generate descriptions for your individual WordPress pages? If you’re not into an automated soluton via code, what are some of the plugins that you use?