Linkbaiting Outside Your Niche

Yesterday I unveiled my most successful linkbait ever. In less than 24 hours, across two days, the linkbait resulted in over 1.4 million pageviews. I learned something important in the process:

The best linkbait targets multiple niches and expands your audience.

Did you catch that? It’s critical. The best linkbait will target a large audience that stands outside your normal audience.

So how do you create cross-niched linkbait? It’s actually not that difficult. Start by writing a list of the most popular topics on the web:

• Humor
• Women’s products
• Sports
• Celebrity
• Politics
• Music
• Television
• Religion
• Gadgets and Tech
• Dating
• Pets
• Cars

The list could go on and on, but you get the point. Now brainstorm how your specific topic might relate to each of these topics in a unique way. Let’s say that you have a blog about dogs:

• 25 Funny Dog Quotes / 25 Hilarious Dog Videos
• 25 Ways To Dress Up You Dog / 25 Ways To Pamper Your Dog
• 25 Athletes and their dogs / 25 Famous Sports Dogs
• 25 Celebrities and their dogs / 25 Celebrities and the dog breeds they look like
• 25 Politicians and their dogs / 25 Ways That Politicians are like dogs
• 25 HipHop Artists and their dogs / 25 Dogs That Have Appeared In HipHop Videos
• 25 Famous TV Dogs / 25 Great Dog Commercials
• What 25 Religions Say About Dogs / 25 Things We Can Learn About Religion By Looking at Dogs
• 25 Funky Gadgets For Dogs / 25 Technological Advances That Have Made Dog Owning Easier
• 25 Ways Dogs Are Better Than Cats / 25 Pets and How Dogs will Relate to Them
• 25 Cars That Are Perfect For Your Dog / 25 Tips For Taking Your Dog On The Road

The great thing about cross-niched linkbait is that it not only targets a new audience, but it also gives you a great way to brainstorm new angles on your own niche. And if there’s only one rule in social media it’s this: create something uniquely interesting or funny and chances are you’ll reap dividends.