Many bloggers struggle with low post frequency. They know they can post more often but for some reason, they don’t get around to posting as much as they should.
For example, some bloggers average one post a week but they feel like they can do better. They think they have time to publish two or three posts a week.
If you want to post more frequently, here’s an easy way to boost your post count. I found this tip from Switch, a great book about making successful changes in your life.
You may have heard that written goals are accomplished more often than unwritten goals. You can take this technique further. Studies have show that written goals become even more effective if they are related to a time and place. In other words, the more specific your goal, the more likely it will get done. These goals are called action triggers because they remind you to act at specific places and times.
For example, let’s say you have a goal to publish three posts per week. At the beginning of the week, you should write down when and where you will write the posts.
Your notes could look like this:
After work on Tuesday, I will go to my favorite coffee shop and write a blog post.
After work on Thursday, I will go to my favorite coffee shop and write a blog post.
After breakfast on Saturday, I will write a blog post at my home office.
It’s important to write down your goals. If you don’t write them down, you can easily forget about them. Plus, you have to keep reminding yourself about them so you won’t forget. That takes unnecessary mental effort that can be put to better use.
Making your goals more concrete is also key. When you write down a posting appointment with a time and place, you create a trigger in your mind. When the event happens, you’ll remind yourself of what you need to do without spending much effort. In fact, the action trigger will interrupt your normal stream of consciousness. You don’t have to strain your mind to remember your goal.
Finally, action triggers work because you make deliberate decisions beforehand. I think much of our shortcomings when it comes to not achieving our goals is because we don’t really make decisions.
Your desire may be to post more often but do you really decide to do it? Many of us are basically just hoping we’ll get around to blogging more often. But if we write down our goals and make them specific, we create tangible decision points. Instead of hoping, we’re making decisions and taking control of our future.
Over to You
Create an action trigger today and let me know how it works for you.
Also, what strategies do you use to post more regularly?
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