Since the launch of WPTavern.com, I’ve received numerous offers from companies asking if I would like to join a higher tiered part of their affiliate program which offers higher than average payouts when compared to a normal affiliate. I’ve always had a problem with affiliate advertising in that, I don’t think you should advertise just for the sake of advertising. I’d much rather someone paid me directly for display advertising rather than placing an ad on my site, hoping people click through and then hoping even more that they make a purchase.
However, where affiliate advertising makes complete sense is when you advertise for a product or service you have used and can stand by. This enables you to have that trust factor, stand by your claims for the product/service and chances are, you’ll probably have an easier time convincing people to purchase through you.
So how do you handle affiliate advertising on your site? Do you advertise for anyone/everyone or only those things you can vouch for?