A thread by Chris McLeod that I commented in got me thinking about focus. Raj has mentioned a couple of times about his zomblogs, and it seems part of the problem is an affiliction I am very familiar with; an addiction to starting projects.
I love starting new projects. The invention part is my favourite bit. I’m aware enough of this part of my character that when it matters I know how to deal with it but if I left it unchecked I would start a new blog every day and never look at it again! What I see in my own work is if I focus my projects do well, if I do not focus they fail.
Don’t get me wrong, I am not saying you should only have one blog. There are many advantages to having several blogs running in parallel
- Spreading risk
- Network effects
- Variety keeps your interest
- More income
- Learnings from one used in rest
- More opportunity to make contacts
- Testing ideas
With so many advantages I would recommend anyone have at least a go at one more blog. The problem comes when you spread yourself too thin or try to do too many new things at once.
Each blog needs to have a lot of effort put in at the start to ensure it takes root. You need a good body of content so you have at least a small archive. People need to see more than a “hello world” post to decide if they want to stick around or not.
One you have a new blog up and running though you can reduce your time commitment to it down to posting a few times a day and tending your daily comment and spam crop. That is when you have the opportunity to start a new one.
How many blogs are too many? Only you can decide that. It’s based on how much time you have, how much energy you want to put in and how difficult the topics are to find and generate content.
The other problem of course is you really do need to start. I had a phase of buying domains and not doing anything with them, or I would get as far as building a “coming soon” homepage full of promises of how great the new blog will be if I could only get off my big fat arse and build it.
While you might have grand plans for your new blog the only solution to this problem, if it is one you are at risk of falling into, is to actually build something (anything) no matter how imperfect and get it started. Commit to updating it with content and improve as you go along. It is better to have a maintained blog with a default theme rather than a beautiful but contentless blog left to rot.
Some blogs deserve to wither, they are experiments that don’t pan out. That’s fine providing you really did put in the effort. Remember it is hard to judge when a blogs tipping point will be. It takes months before you know a blogs real potential in traffic and income.
For myself I resolve to either drop my domains or do something with them. After our crazy current schedule is more quiet and sane I will create a new blog and actually stick with it.
How about you? Do you find the “million domains and not doing anything with them” experience of Raj and I familiar? Or do you have only one blog and can’t understand anyone wanting more? Let us know ..