Not only does Scoble do a fantastic job of describing why full text feeds are good for everyone, including pro/commercial bloggers but he also nails Duncan for slapping Steve Rubel about over his views on RSS which is quite amusing in itself. Much as I’m loathe to break the habit of a lifetime and agree with Steve on anything, I have to say that him and Scoble are bang on the money, and Duncans views are just wrong, wrong, wrong.
How bout then RSS advertising actually pays out Steve? The reality is RSS advertising sucks (sorry to my friends at Pheedo who are trying very hard to make it work, and continue to get better at it). I’m yet to find anyone who is making decent money from RSS advertising, particularly compared to traditional on site advertising (both CPC and CPM). Firms like Weblogs Inc can offer full feeds with RSS advertising only because they’Â€Â™ve got enough revenue coming of the main blogs themselves.
In another note Steve, I’Â€Â™m starting to worry about you, you are starting to sound more like Scoble every day, please don’Â€Â™t join the everything for free and damn the money crowd, some of us are trying to blog for a living.
To which Scoble went completely off on one, in the nicest possible way of course, but a slaps a slap, and as far as they go, this was pretty interesting, because what came out of it was a fantastic post on why FULL rss feeds really work for both those of us making ad $$$’s on regular web pages and readers. Its a long post, and I suggest you read all of it, but here’s a little snippet to whet your appetite:
So, how does anyone make any money?
Well, let’Â€Â™s stay in TODAY’Â€Â™S world. In today’Â€Â™s world you get journalists, geeks, bloggers, connectors, to read your content and link to it. That’Â€Â™ll bring a larger audience to visit your Web page. How do you do that? Serve out full-text RSS. Why? Cause by doing that you treat the connector with the most possible respect and give him/her the easiest way to consume your content and link to it.
I tend to view the full text vs we want to make money debate a little like the p2p vs record industry debacle. It’s been proven, i think, that p2p users buy more records. And in the same vein, having more link friendly bloggers read your work, weather it be on your blog or in a news reader, the more your influence spreads, and the more links you get, and……. the better rankings, page views and ad clicks you get as a result.