Darren’s post 101 Ways to Run Out of Things to Blog About got me thinking about the dangers (or not) of running out of things to blog about.
‘I spent days putting together this great list. I wanted it to be big as a way of bringing new readers in and to show how much I comprehended of the topic…’
‘the results were amazing. I got on the front page of Digg and high on Reddit and Delicious…’
‘I had close to 30,000 visitors in 48 hours!.’
‘the next day I sat down to write my next post and realised that every topic I thought of to write about was covered in my mega list…’
Sure we’ve all been there. I mean, how many times have we blogged about content on Performancing? How can I possibly write another post about that!?
I think regurgitating content — with a new spin and/or flavor — is a good thing, for several reasons.
- New readers haven’t necessarily read your old stuff. If you’ve been blogging for 2 years, probably half or more of your readers have only been reading for one year or less. Why not introduce them to some of your older posts? (Or put a new spin on the old post, and introduce them to the concepts therein…)
- It can be helpful to old readers and the blogger alike to take a stroll down memory lane. Football usually comes down to the basics (block and tackle; don’t turn the ball over). So does pretty much any subject. Investing: Buy low, sell high. Amazing how often people forget that one.
- Revisit and expand: Did you REALLY cover everything you know in your 101 list? I bet you didn’t. Each of the 101 points had a sentence or two explanation. I’ll bet my [valuable appendage here] that you could write an ENTIRE POST on each point. Five posts a week, that’s 20 weeks worth of content you can write!
Bottom line, I knew I wouldn’t like that post when there was a complaint about getting 30k visitors (and probably a ton of secondary links) from a good ol’ link bait. Repeat after me: link bait, then regurgitate!! (That has to be the most disgusting slogan ever!)