My thoughts on controversy are that I would much rather have low traffic with a good brand than massive traffic and a poor brand. But that is just me, others believe the traffic is worth whatever backlash and all publicity is good publicity. Who is right? Well, we can see what happens as it happens as a story is just ending over at 1938media …
Step 1. Release a video that causes a blog storm.
Step 2. See stats have dropped back to normal levels so hatch a scheme to get them back up
Step 3. Release another controversial video
Step 4. Stir it up even more by banning a whole country
Step 5. Bask in your traffic
Step 6. ???
Step 7. Profit!!
Results are already coming in. You can see on Twitter and blogs “Loren who?”, “Racist?”, “Racist!”, “Not racist!” … Not the kind of publicity I would want, probably a text book case of exactly what you DON’T want brand-wise, but it is certainly bringing in the traffic.
What do you think?