Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed.
The first was that they had probably read some blogs that told them to do various things to increase their SEO, things like bolding keywords, stuffing meta tags with keywords, and changing out H2 tags for H1 tags all in the hopes of beating their competitors.
The second was that they were focused on various tricks relating to creating landing pages, buying links, and other marketing methods.
All of the information this person passed by me was older information, most of which was nearly useless today as well as short sighted, with possible results that would end in disaster.
Imagine if you will, owning a blog for years, slowly building it up, trying to get to the next level in traffic, revenue and whatnot, hiring an “SEO expert” and having that person create, via tricks, some serious traffic.
You pay the person, thinking they’ve done a great job, and three months down the road, your site starts dropping in rankings, traffic dries up, and various other things happen that puts your site lower than it was before the “SEO expert” came along.
This is a far too common occurrence in blogging. Even the bloggers managing their sites make mistakes in SEO, marketing and social media in hopes of creating a hugely successful, viral, high positioned page that they can leverage in terms of making huge amounts of money or popularity that they can leverage in other ways.
People have to stop and realize that blogging tricks will only get you part of the way to your goals, and if done incorrectly they can actually cause huge setbacks.
Too much optimization, too overt in your self-promotion, and you’ll end up wishing you could undo your hard work.
The best advice I can give someone looking to do better with their blog would be to research as much as you can before you act in any way to effect your blog in any important way.
Don’t just leap into action after reading one person’s experience, and always check the age of the information because all the search engines are working hard at providing the best natural, gaming free search results.
When it comes to building landing pages that convert, people simply have no knowledge. It is the most important part of your business. Your initial contact with the viewer. You need to grab their attention immediately. No distractions and give your visitor something for free that adds value to what you are offering. Because really what you want, is their name, email and if possible their phone number too.
Well, Thanks for the great advice David. I think for me making a blog must have a quality content, must have quality research so that you have a basis and you must get an idea to those people who had already proven that they are reliable and got established reputation in the market.
Well, I have to agree with you on the “look before you leap” advice. I’ve been blogging for about 18 months now and I’m just now figuring a few things out. I have a great desire to eventually earn income. Thankfully, I’m not in a hurry to learn and I have plenty of time to devote to the process.
I linked here from another blog. You have excellent information here. Good job.
I agree, quality research is still the best way to know what is good for your blog. Indeed, there are many things to consider from a wide selection of marketers who are still in the process of making their name. I can’t say that they are not helpful enough but we should be careful in making a big step towards change. I should say- trust those people who have proven their worth in the market and who has good established reputation. ss
Just today I was offered to download Jeff Johnson’s latest piece of seo software which was supposed to make my blog rank higher, get more traffic, bla bla bla.
But, the fact of the matter is that this plugin was supposed to re-arrange my permalink structure in a more seo friendly way by removing all the unnecessary parts.
But is it worth it? I have plenty of content up, do I need to risk my blog’s health for a little bit more exposure by optimizing my permalink structure? I don’t think so…