I’ve received a number of emails to not only my personal account but also to the email address assigned for Perfcast from individuals asking to exchange links. Each time I read an email like this, I get a nostalgic feeling because this is how links were exchanged 3-5 years ago. In this day in age, exchanging links in this fashion doesn’t work anymore so please, stop wasting your time.
Instead, create an awesome guest post for a popular site that is either within your niche or is on the fringe of a related niche. This technique is a win-win for both the publisher and the post author. Generally, the blog author will allow you to place a link to a blog of your choosing either at the beginning or end of the article. This means your link will be displayed within the content of the post and not in some obscure location such as the sidebar or the footer. This my friends, is how to exchange links in 2008.
If you don’t feel like guest posting to get links, you could always create accounts on a wide assortment of sites and services with each account having a link pointing back to your own site. That way, you are in full control of your linking structure and you don’t need to rely on someone to publish your content. In fact, if you are just starting a blog or have recently launched one, you would be smart to grab yourself a Twitter account and at least publish one tweet with a link to your blog. Twitter is being crawled by Google Search engines what seems like every second of the day. Who needs SEO buffs to get listed in the search engines when you can use this technique and be listed in sometimes, under 15 minutes.