This week, Anderson Analytics’ GenX2Z released partial findings from their 2009 US college Student report. According to their findings, Facebook remained the number one website this year overtaking MySpace in 2007. MySpace finds themselves in fourth place after Google and Yahoo! Among the top ten sites, three new ones have been included (LiveJournal, Amazon, CNN).
The study finds that the popularity of blogging amongst Gen Y is largely attributed to college women who are three times more likely than males to maintain a blog. Also worthy of noting is that students are four times more likely to blog. In terms of Social Networking Services, it is no surprise that Facebook leads the pack with over 80 percent of the respondents use the service compared to 40% for MySpace. Looks like the wow factor of MySpace with college students in gone.
Information about the study: Anderson Analytics – GenX2Z College Study is conducted every year in the Fall semester among 1,000 US college students. All participants have confirmed .edu emails. Sample provides statistics with a +/-3.1% confidence interval at the 95% confidence level.