Blog Titles are Ads

It’s true, they are. Trust me on this. Whenever you write a title for a blog post, it’s an advert, it’s more than an advert, it’s the gateway to your content, the description of your content, the teaser to your content and an ambassador to your weblog. Really, this stuff is soooo important to get […]

RSS Ads Gaining Momentum

Feedster will announce the full automation of their RSS ads program today, at almost the exact same time that Feedburner announce that they will launch their RSS ad network. Oh boy, it’s all go in RSS adverting eh? Personally im not convinced that i’d want to put ads in my RSS just yet, and i’ve […]

High Ad CTR vs. User Annoyance

My last post on Adsense placement received an interesting comment about users getting annoyed by ads on blogs. High CTR and earnings are no good if a blog’s ad placement turns many users away and prevents it from getting inbound links. The important question is: does prominent placement of ads always annoy users? With some […]

Strength in Numbers: B5 Expands Network

B5Media have merged with About Weblogs. The merge will bring the total number of blogs under the B5 banner to 50. Power, and safety in numbers? Yes, i think so. This puts B5 squarely in the center of the emerging blog network industry, which is quite an achievment considering the network is only a few […]

WeblogAds.com – Self Serving Nonsense or Food for All?

Jason Calacanis has announced plans to build a weblog ad directory where bloggers can pay to submit their sites, and have them ranked by their traffic so that prospective advertisers can find and contact relevant blogs. There are some problems i see with this, not least of which is the fact that on the surface […]

New Models Needed in Web Advertising

RedHerring have a report on an advertising panel at Web2.0 that looked at how web ads can be improved. This is something that interests me greatly. I think for the most part, even Adsense, which arguably does a good job of tailoring ads to users, is not even 20% as effective as it should be. […]

Ad Placement on Blogs

Duncan Riley posted on ad sizes and placement over at the Blog Herald. Personally, I think a three column format, with ads (sky) on the left and menu on the right can’t be beat (and of course, put a medium or large rectangle in between the post and the comment box). But Duncan hasn’t done […]

Weblogs Inc Adsense Case Study Posted

The Adsense team have posted a case study of Jason Calanis’ Weblogs Inc. You may recall that WIN was sold to AOL. The study looks at how WIN used channels and link units to take their blogs from $300 a day to $3000 a day. Nice work Jason and the team!