In the past week I had two drastically different articles make the front page of Digg, with drastically different results.
The first one resulted in authority link snowballing, the second one did not.
Well, the first article was amazing, the second article was mediocre. The first article was written to attract attention, the second one wasn’t even written to get on Digg (it happened accidentally because a Digg poweruser just decided to submit some random opinion article).
What is authority link snowballing
I’m assuming that everyone knows the concept of snowballing. It’s the idea that a snowball gets bigger and faster the longer it rolls down a hill.
Well, if you’ve ever written a really good article, and it’s gotten a bit of exposure on a really popular blog, then you know what I’m talking about.
First, a major blog or website links to your article. Then, all the smaller blogs who use the bigger blog as a reference, link to both your article and the bigger blog’s article about your article (usually in the form of a Hat Tip or a Via).
If you monitor this dynamic in real-time with pMetrics you’ll see a cascading effect develop. First the major blogs, then some medium sized blogs who reference the major blogs, then the smaller blogs who reference both the medium sized blogs and the major blogs. Pretty soon you’ve got this sweet set of authority level backlinks.
But getting on the front page of Digg is not enough. Your article has to be good and interesting. And you have to be lucky enough to get picked up by a major news source. It doesn’t happen all the time, but when it does happen, it can be massively rewarding.
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