Anyone else notice that Alexa rankings shifted around BIG TIME?
I did. And you know what? I think the new algorithm they are using does a much better job of capturing actual traffic volume across niches.
Whereas in the past Alexa has been heavily weighted towards Tech and Internet niches (making many sites in these niches look more popular than they really are), I think the new algorithm actually allows for comparative analysis across niches.
That’s a major breakthrough and one more reason I’ll keep on keeping my eye on the Alexa graph for my sites as evidence of progress.