Late last night, I sent out a random blogging poll to Twitter. The question I proposed was this: As a blogger, have you ever clicked on an AdSense ad or anyone’s 125X125 pixel ads? Thankfully, I received a number of responses on Twitter, most of which surprised me.
Here are the responses as they came in.
- chris24 @jeffr0: Not AdSense. I’ve clicked on 125x125px ones a few times, but I 9/10 times click on The Deck ads (they’re *too* relevant).
- jdevalk @jeffr0 yes.
- arickmann @jeffr0 I have clicked both adwords and 125 ads.
- hans_engel @jeffr0 Same as @chris24 – never on AdSense, but I usually always click on The Deck ads. Love ’em! 😛
When Joost gave me his answer, it rung a bell in my head. No wonder 125X125 pixel ads were clicked on more than the AdSense block, they were simply more relevant to that particular blogs readers than the AdSense blocks. This is weird, considering that AdSense uses the content on your site as a way to display relevant advertising.
When asked why 125X125 ads were clicked on more than the AdSense blocks, these are the responses I received.
- jdevalk @jeffr0 because those are usually actually targeted at blog X’s readers, instead of AdSense, where the targeting is crap.
- JanKarlsbjerg @jeffr0 Because the 125×125 are less descriptive/informative than the AdSense ads and you have to follow the link to see what it’s an ad for
- JanKarlsbjerg @jeffr0 The 125×125 may be relevant to the blog’s regular readers, but the point of adsense ads is that they’re tailored to each page
Now, I invite you to participate in the discussion. Based on your own experience, how have the 125X125 ads performed for you when compared with AdSense or AdWords? Is it all about relevancy? Maybe the 125X125 ads just look better?