Every month, Performancing is going to run an experiment that we hope will accomplish three things. First, and foremost, it should be fun! Second, we’ll all learn a new thing or two about marketing strategy. Third, by running a collective experiment, we can share seo and marketing wisdom with each other.
This month, the experiment is going to be Book Arbitrage. Let’s have fun with it!
The book we are going to try to do search arbitrage on is Harry Potter and the Deathly Hallows Basically, this is the art of creating a useful website about a popular book (almost like a squidoo lens) and gaining Amazon affiliate sales.
If you read Performancing closely, you might have seen my suggestion that the Photopress theme is the perfect tool for book arbitrage because it lets you put up a nice and big picture of the book’s cover art….plus it’s clean and professional looking.
To get started, I’ve gone ahead and setup a bare-bones book arbitrage site for the 7th and final Harry Potter book that releases on July 21, 2007. As a community, we have about one month to put our plan into place and execute it. Profits will be split evenly between Performancing and everyone who either offers a suggestion in this comment thread or links to the Deathly Hallows site.
What I want us to do collectively is make suggestions for how to make this a killer landing page for HP 7. So fire away in the comment section. What should we add to this barebones template to make it kick some Google ass?