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Archives for June 2011

Interview With an Online Marketer and Link Builder

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Ready for a peek around the other side of the desk?  as a blogger you are likely approached by link builders. But what do they really do on a regular basis?  This interview will take you through the ups and downs you can expect in the position, what it takes to land the job, what you can expect to earn and more. This is a true career story told anonymously, to get you closer to the truth about this line of work.

What is your job title? How many years of experience do you have in that field?

My official job title is link builder, i.e. I optimize search engine results for different websites. I have been working as a link builder for almost one year.

Would you describe what you do on a typical day?

I work from home, so after having breakfast I log in to the main dash board where I am able to view the work plan for each site I optimize. I assign, proofread and publish articles on different online magazines. Then I search for possible link partners, and send them emails asking them to place links to my sites. [Read more…] about Interview With an Online Marketer and Link Builder

5 Killer Online Copywriter Tips

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Copywriting sounds easy. Just write down the advantages and benefits of your product and post it somewhere for customers to see, right? But as anyone who has ever tried to come up with catchy copywriting content knows, good copywriting is a lot more difficult than that. Online copywriting is even harder—with all those flashy videos and distracting sidebars competing for your reader’s attention, you have to fight even harder to be read in today’s overwhelming media landscape. Luckily for you, we have five killer online copywriting tips that will help transform your copy into highly readable, memorable prose that will keep your readers’ attentions until the very last word. [Read more…] about 5 Killer Online Copywriter Tips

10 Reasons to Have More Than One Email Address

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Nowadays, having multiple email accounts can be very useful. In fact, in today’s fast-paced digital age, it is almost essential if you’re active online. Multiple online identities are critical to effectively manage your online presence – including actively updated blogs.

Here is a list of the top 10 reasons to have more than one email address:

  1. Manage Your Personal Affairs
    You want to be sure that all your private and confidential personal matters are stored where you have ready access to them and they are secure. You also want to limit advertising your personal email address to family members and friends only. Here, choosing an email address with your first name or initial and your surname would help these people identify you. [Read more…] about 10 Reasons to Have More Than One Email Address

How to Find the Perfect Keywords Every Time

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If you’re planning your first SEO campaign or even starting again because your site isn’t attracting the right kind of traffic then the most important step you can take before you do anything else is to make sure you’ve done some well thought out and well managed keyword research. Get it wrong, by targeting the wrong keywords (or the expensive ones) for your niche and you’ll find yourself collecting high ranking but meaningless search terms. It doesn’t matter if you’re doing keyword research for SEO, PPC or a finely tuned combination of the two, if you choose the wrong keywords you’ll be wasting both your money and your time.

This article will show you how to both research and then choose the optimum keywords for your website and for your overall marketing strategy. There are numerous tools out there that you can find and use to help you choose those keywords, some of the paid for, some free, but before you look into those tools, take twenty minutes to do one little thing. Take a paper and pen and give yourself half an hour to sit and write down all the phrases and keywords that you would most likely use if you were searching for a site that is similar to yours. Then repeat the same step for one of your competitor’s sites. After you’ve done this, try one further thing that most people don’t do. Rather than collecting data just from your own habits or even the habits of your peers who will probably be just as tech savvy as you are, ask your parents or grandparents if they would sit down and search for a site like hers. Write down the exact phrases and terms that they use and you’ll soon have a far more exhaustive and wider set of results.  [Read more…] about How to Find the Perfect Keywords Every Time

How To Face Your Blogging Fears

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In the beginning, blogging is like giving a presentation in front of an audience, and you feel a little anxious about hitting the publish button.

Here are some suggestions to help settle your fears and hopefully change your perception of blogging whether you have already started or might be considering it.

When I explain the benefits of blogging I can’t help but talk about my own experiences and success.  The person listening usually responds with something like, I wouldn’t know what to blog about or I wish I had time to do that.

That’s code for, I think my posts will be boring and I’d rather not risk my time doing something I might not be good at. [Read more…] about How To Face Your Blogging Fears