Copywriting sounds easy. Just write down the advantages and benefits of your product and post it somewhere for customers to see, right? But as anyone who has ever tried to come up with catchy copywriting content knows, good copywriting is a lot more difficult than that. Online copywriting is even harder—with all those flashy videos and distracting sidebars competing for your reader’s attention, you have to fight even harder to be read in today’s overwhelming media landscape. Luckily for you, we have five killer online copywriting tips that will help transform your copy into highly readable, memorable prose that will keep your readers’ attentions until the very last word. [Read more…] about 5 Killer Online Copywriter Tips
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Is Your Blog’s About Page About the Right Stuff?
When was the last time you read your blog’s About page? It’s easy to forget that page when you’re busy writing fresh blog posts, but your About page is one of the most important destinations on your blog. When visitors land on a post in your blog, they’re likely to read the content, possibly click through to read some more posts if they like what they found, and then what do you think they do? They check out your About page to see who is behind all of this great content!
Therefore, you need to make sure your About page is always current and tells your story in the best way possible. The About page is not the place where you should be modest. Instead, use this page to truly promote yourself, your experience, your skills, and your expertise. Sell yourself so anyone who reads your About page understands why you are the person to be writing about your blog topic and the vast value and knowledge you bring to the online conversation.
With those tips in mind, following are few elements your About page must have if you want people to believe you’re an authoritative source for information:
- Your background and experience: Try to stay focused on experience related to your blog’s topic. Lead with your strengths and your biggest accomplishments that prove why you’re capable of writing about your blog’s topic. You can always include personal details at the end of your About page if you want.
- Links to your online content other than your blog: Demonstrate the reach of your online presence and let people get to know you better by providing links to other websites and blogs that you own or write for.
- Links to your social networking and twitter profiles: Invite people to get to know you better and communicate with you further by providing links to your Twitter, Facebook, LinkedIn and other social networking profiles. Make it clear that you welcome new followers and connections.
- A contact form and/or your contact information: Make it easy for people to get in touch with you by providing a way for them to communicate with you in a manner other than leaving a comment on one of your blog posts.
- Your picture: Don’t be shy. Including a picture of yourself on your blog’s About page makes you seem more ‘real’ and allows people to feel like they know you as a person not just as a bunch of words on their computer screens.
What do you have in your blog’s About page? Are there any other elements that you think are essential to creating a great About page? Leave a comment and share your thoughts.