5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

Posted on Posted in SEO

Infographics still work….sort of

Why-Infographics-Still-Work-link-building-strategies

Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash until Google stepped in (as they always do) and reduced the effectiveness of signals from links within infographics. However this doesn’t mean you can’t still use them. The field is pretty crowded these days so you really need to dig deep to come up with an interesting topic and get the data to go with it, after that you really need a killer design with the information displayed correctly to get your message across. This is really the hardest part as if you have an infographic on a unique and interesting topic then people will still accept it to be published on their sites and people are more likely to share it and link back to it. On top of that there are many infographic galleries you can seed your design on and again, the better the design and unique the topic is the more likely gallery sites will accept it. The links from infographics will not carry the same weight as they used to but are still a solid link-building strategy.

Refreshing or updating old content

refreshing-old-content-link-building-strategies

This is a a great tactic as it gives you a legit reason to push some old content to the front of your website or blog again and share it across Facebook and Twitter. If you have any kind of list post you wrote in the past or resource post then go over it again, is there any new content or information you can add there? Nothing ever stays the same and there should always be something new you can add., a resource page that is contently evolving is more likely to be linked to.

Guest Blogging (yes this is still an option)

guest-blogging-link-building-strategies

Guest blogging was the new ‘go to’  and popular link building option throughout most of 2012 and 2013. As with all of the latest SEO tactics it was abused and Google once again had to take action. Matt Cutts first made some warnings and noises about the quality of the content and links that people allow from guest bloggers at the end of 2012 and then again several times in 2013 and early 2014. Finally in spring of this year My Blog Guest and many blogs and websites associated with it were heavily penalised. In the days and weeks after the guest blogging ‘scene’ went very quiet as no-one knew what to do next. Slowly it has been coming back though but what we are seeing now is that many sites and publications have taken a much stricter stance on what they accept, this means guest blogging is moving back to what it originally was and reclaiming its position as trusted content and links.

Sponsoring events

Planning Law Webinar   Flickr - Photo Sharing!

‘Sponsored’ is a dirty word in SEO and link building, if you pay for a link then it should not be a normal and followed link. But if you help out at and event or on a podcast then your name is going to be mentioned anyway and this is more than likely to bring links also and links that have been earned naturally.

Interviews

Mark Zuckerberg interviewed by Financial Times, Scobleizer, and Techcrunch   Flickr - Photo Sharing!

An old strategy and still a good one. Many people make the mistake of trying to interview the biggest names in their niche, if you can get these people then that’s great but chances are they won’t have the time. Look for people who are new to the scene or have just started a new project, they are more likely to be keen to talk or have something to say. A good example of this is over at our new crowd-funding site Stiqblox.com, we often reach out to creators with the offer of an interview when they launch their campaigns on Kickstarter or IndieGoGo as this is when they are hungry to talk to the press, but you need to catch them before they hit the funding target as after that they simply don’t have the time and/or don’t need the coverage anymore!

An ice bucket challenge?

Gwen Stefani ice bucket

I’m sure you have seen different celebrities across the globe doing this for the past month or so for the ALS charity, it’s guerilla and viral marketing at it’s best and companies should get involved by taking the challenge while it’s still viral, this way you get to help out a good cause while at the same time getting a little exposure and coverage for your brand.

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Author: David Jones

David is lead digital marketer at Performancing, he also blogs at Bloggingtips.com and Bloggingpro.com.

31 thoughts on “5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

  1. Guest post strategy is still very effective way to build backlinks to your websites.I’m using it and it works awesome.Also you know that old is gold. Thanks.

  2. Finally, becareful with the pages you link to and the anchor texts you are using as if you use the same ones over and over then Google will pick up on that and most likely penalise you.

    1. It does work but it depends how you do it and what kind of quality control you put on it. Google stamped down on mass guest posting in early 2014 as it was getting out of hand and people were spamming sites etc. You need to make sure that the sites you guest post on arent just accepting any content thats submitted to them, also the site should be a fit for your niche as well as have some decent metrics and readership. Finally, becareful with the pages you link to and the anchor texts you are using as if you use the same ones over and over then Google will pick up on that and most likely penalise you.

  3. I must say David you nailed it! Everyone says that you can’t rank your blog with all these techniques but they are ignorant. As you said everything is working in SEO if you know the correct way to apply it! Thanks for this nice share!

  4. Guest blogging is best method for more exposure and getting targeted audience for your blog. I think i learned from the article is sponsoring events and will definitely try it.

  5. Guest post strategy is still very effective way to build backlinks to your websites.I’m using it and it works awesome.Also you know that old is gold 🙂

  6. Everyone says that you can’t rank your blog with all these techniques but they are ignorant. As you said everything is working in SEO if you know the correct way to apply it! Thanks for this nice share!

  7. Google is very good at just discounting links that they deem to be spammy so as along as you have a higher proportion of good links then your link profile will still look fine.

  8. Yes i use both infographics and guest posting for my blog. But a good infographics is a better way to get links though its effectiveness is reduced by google. More over people now a days prefer infographics over reading long articles.

  9. Hey David,
    An impressive and interesting information that which kinds of factor are empathic on websites, and I didn’t know about these kinds knowledge.
    Thanks for shared tricky tips and enjoyed to reading this article too much.

  10. This strategy still works & i believe in sponsoring events because for me its works like charm .let me tell you once i hosted an gaming event at my city to grab more & more audiences i tried to connect all bloggers & tech geeks. after a week i got more then 200 People Going in events & from them many people are bloggers & super active people on gaming forums. after one week of event i get to know that i am earning links 😀 you know how ? because those guys bloggers & forums members giving review & talking about my event 😀

  11. Hi David! I must say that you didn’t hide anything from readers in this post. Yes, many of the old link building tactics are still working but as you said one must know the correct method to apply these things. I think you have given good justice to this post.

  12. I must say David you nailed it! Everyone says that you can’t rank your blog with all these techniques but they are ignorant. As you said everything is working in SEO if you know the correct way to apply it! Thanks for this nice share!

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