Would you pay to read someone’s tweets? For some time now, enterprising individuals have been trying to find the holy grail of Twitter monetization. Some have been blatantly spamming advertisements through @replies. Some have indirectly monetized their Twitter accounts by using it as a viral marketing tool. Still, others have created Twitter clients that are funded by advertisements.
Will you dare to venture into Twitter monetization by limiting your audience to paying subscribers? This is what TwitPub aims to do. It’s supposed to be a
marketplace made for Twitter so users can buy and sell premium tweets.
Is this a viable business model? It could be, if you are in the business of dispensing important, expensive advice.
While TwitPub’s activity may not be all that impressive, their service may have potential within the political and financial realms (as people would pay to access gossip and financial advice, especially in this economy).
I come from a school of thought that says the moment you set a price to your content, you would have already devalued it. For one, you are limiting your audience severely. Secondly, you won’t have as much interactivity and viral marketing potential if your content is closed. Of course, this may not necessarily be true in all cases, but unless you’re really famous and powerful, I’m not sure if anyone would be interested in paying to read your tweets. And if you’re already famous and powerful, you probably don’t need anyone paying a few bucks to read your tweets or to send you direct messages.
Would you pay to read someone’s tweets? And would you pay to get your direct message sent into someone’s inbox?