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Why You Don’t Rank and What to Do About it

If you are looking at your analytics and wondering why you don’t get any search traffic, or looking at search results wondering why you are nowhere to be found, then read on.

There are fundamental reasons why one site ranks and another doesn’t, and sorry but it takes either effort or money to put right.

  1. Your site is broken for search engines – If you can’t even get indexed then you will never rank, so that is the first thing to check. Next is your site being found with both www. and without? After that make sure your structure is correct and the content is well ordered and prioritized over markup.
  2. You are not targeting the right keywords – If you do not target phrases then whatever you rank for, if anything, will be left to chance. What are the phrases that will bring the best traffic (not always the most, but the quality traffic you need).
  3. You do not have enough links – Link building takes effort or you need to pay someone, but do not leave it to “build it and they will come”. If you are just hoping for links then you can be sure your competitors are actually doing something about it. Quality, on topic, good anchor text links = Rank

So what do you need to do? Get your site in order, work out what phrases you want to be found for, and start building links around those phrases!

If you want someone to do the link building for you, look no further than our own Performancing Services Link Building packages

Author: Chris Garrett

Chris Garrett is a content marketing and blogging coach and co-author of the Problogger Book with Darren Rowse.