Are there blogs you read where you completely ignore the comments? I noticed today around half of my blog reads have lousy comment areas. On the other hand there are one or two blogs where the comments are part of the appeal.
You can recognize the poor ones right away. They looks something like this:
- “Buy Pills!”
- “Nice post”
- “Link Link Link Link”
- “Irrelevant off topic nonsense”
- “SEO Real Estate Chicago Lawyer”
If your comment area looks like this what can you do?
Obviously the spam and the sneaky link dropper has to go. If you neglect that job then there is little point in working on any other aspect. Also jump on any kind of comment abuse or blatant link drops. Keeping one spammer happy is not worth it if you are annoying the rest.
Next you need to actually engage your readers in discussion. Ask leading questions. If your questions can only be answered with a single word answer consider a poll instead. You want people to expand on your conversation, not simply agree to it.
If you want a master class in comment management, take a look no further than Liz.
Don’t expect comments to magically transform overnight, it is a gradual culture change.
Are any blogs comment areas (or lack of) getting you mad? What do you do to create a better comment culture? Have you had any success in growing your quality comment count? Have you given up on comments entirely?
Please share … in the comments 🙂