The topic for todays social media bootcamp was: The Secrets Of Digg Success. Till this day, I have yet to appear on the Digg frontpage. The closest I have been to the front page of Digg is an article which received 35 or so digs. In todays bootcamp, I learned that it is not just a matter of catering to the Digg crowd but that there is much more involved in a successful Digg post.
Apparently, human psychology has a lot to do with many of the posts that are successful on Digg. There are two points which Ryan brought up during the bootcamp which I thought were points to keep in mind.
1) It’s not just about quality content on Digg. It’s about quality content that fits the average Digg user’s sensibilities
2) It’s not just about quality content on Digg. It’s about quality content promoted by a variety of somewhat independent networks.
Andrew then brought up an excellent question. What makes up the average Digg user? According to members who attended the bootcamp, the typical Digg user is someone who love technology, is an early adopter, enjoys sticking it to the man, and contains at least a higher than average intelligence level. Although that last point could be argued based on the comments published on Digg articles. With the psychological profile in mind, you can then write content which pushes those buttons.
Other topics we discussed included the use of digg buttons, the placement of the share bar where social media buttons are displayed (top or bottom of the post), types of content which always seems to be a hit on Digg, techniques on getting articles dugg and, combination of social media (digg, reddit, SU, all at once).
If you couldn’t attended the bootcamp, you can view the entire transcript within the hive. Be sure to stay tuned for the next social media bootcamp. Rumors are, that the next event may focus on Yahoo! Buzz.