You probably get these a lot of times. Some posts a valid comment, with well-thought out and substantial paragraphs. But when you check the author name and link, it’s a link to a commercial site, using keywords meant for search optimization. Some of these get caught by the spam filter, but some are approved. You tell yourself there’s no worry, because you use rel=nofollow anyway. But if your comment policy (if you have one) prohibits outright advertisements, your readers might start to wonder.
You probably get two to three paragraphs with good arguments, but signed as “buy used cars” or “bank loans” or whatnot. With a blog as big as Performancing, this can become a big headache.
What do you do with valid comments that have commercial links? You can either:
- Remove the URL, leaving out the name;
- Unpublish or delete the entire comment; or,
- Leave it be, making sure you have rel=nofollow turned on.
Deleting the entire comment is probably the easiest option, since it just involves one click. Editing out the URL is a bit more complicated, since it involves editing the comment and manually setting the URL field blank. Perhaps there should be an option or plugin on blogging platforms to nuke the URL field in one click, but leaving the contents intact.
And then there’s the question of your threshold for commercial links. What exactly does constitute a commercial link that you’d rather delete? What if the link were relevant to the post you made? For instance, if you post about viruses and malware, and someone from a known antivirus company posts a valid tip, with a link back to his site, what do you do?
Again, dealing with a couple of these would probably be easy, but if you are faced with dozens or hundreds per day, it can get tedious, and you want something automated. Most anti-spam plugins are either a go or no go, meaning you can get them to publish or kill a comment depending on certain characteristics. I’d like to see something like publish the comment but not the link.
Of course, you can just hide the contents of the URL field, but that would not be fair to valid comment posters and readers interested in checking out commenters’ sites.
What’s your general rule on these kind of comments?