Sometimes I wonder how Iâ€™ve managed to build some successful blogs when I spend 70% of my time, well, wasting time. Question: If I had spent all those hours building engaging content instead, how much further ahead could I be by now? In no particular order, my top 8 pro blogging time wasters:
- Reading blogs – Obviously itâ€™s something we all have to do, to stay up with current news and events, get fresh ideas, challenge ourselves, etc. But itâ€™s easy to get addicted to reading blogs; instead of spending 70% of the time reading and 30% posting, perhaps you should spend 30% of the time reading and 70% posting. You might think, â€œYah, but my knowledge would sufferâ€ â€“ but ask yourself, out of those blogs you read, how many are posting the same thing? If you cut out half of them, would you really miss any news?
- Replying to comments – So some guy writes an interesting comment that begs reply. Do it: itâ€™ll show readers youâ€™re engaged, and build community and repeat traffic at your site. But what about those d*****bag antagonizers who make some smart aleck comment each time you post? Ignore it. Replying to it probably wonâ€™t build community, traffic, or revenue. Remember, you donâ€™t have to reply to everyone, and you probably shouldnâ€™t.
- Commenting at other blogs – Yes, this can be valuable in building your reputation and profile, especially when your blog is new. There comes a point, though, where you should consider putting your reply/rebuttal on your own site as a blog entry. This has the added bonus of being link bait (many bloggers will link to people who specifically disagree with them).
- Refreshing Google Adsense earning stats – Actually, this is one of the things I like about Commission Junction â€“ they seem to update every 24 hours. So there just isnâ€™t any motivation to login (after I do so once, during morning coffee)
- Checking the Sitemeter – Probably something you should do once a day. If other bloggers are linking to you, you want to know, if for no other reason than to engage in conversations at their sites to strengthen whatever relationship you have with them. But there’s no reason to refresh the stats every 30 minutes!
- Tweaking the CSS – I just had to get my homepage to be WAI AA compliant. It feels soooo much better now that itâ€™s done. Will the time spent doing that give me a positive ROI? Probably not. (It probably would if I had a gigantic ecommerce site â€“ but I donâ€™t. I have a small static homepage, and some blogs.)
- Tweaking the Adsense – Hey Iâ€™m the biggest Adsense optimizer guy out there, but there comes a point where the diminishing returns are screaming at you: â€œGo make content!!â€
- Reading Performancing – Just kidding. If you donâ€™t do this every day, your blog is practically guaranteed to fail.
What sucks up your time?