Every summer, comments and participation tend to drop off on most community sites, and we’re no exception. You have to have some serious critical mass for it not to affect you. But now is not the time to slack off on posting, on providing value to the users who aren’t out having fun in the sun. The folks who are still commenting represent the core of your audience, the absolute die-hard, passionate, and above all loyal, cream of the crop. So clearly you should use them as guinea pigs for your summer blog experiments heh….
Tips for Avoiding Summer Blog Death
Some of these I’ve tried and some are just ideas, but off the top of my head here are a few thoughts on beating Summer Blog Death:
- Post shorter posts, but post more often.
- Experiment with new features, newsletters, styles and designs, community tools (you can lay the groundwork here for when september comes, try to work out what will be killer, and what will be shit)
- Hold competions, polls, and generally break out of the norm for a bit
- Arrange a blog carnival
- Recruit guest authors from your core audience, and go to the beach for the day
- Do reader spotlights, the Blog Heralds How I Blog series is a great example of this and the point above
- Invite readers to ask a question on your topic, make a series of it.
I’d love to add to the list, buti i have to go play in the sun… If you can think of more, add them in the comments, or tell us what you’re doing to get through the summer…
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