Ryan Caldwell who I think of as someone who really knows his stuff regarding human psychology and the web has published an interesting look into the psychology involved with creating link bait material. As Ryan mentions in his article and I agree, the best types of links you can get are human powered. That is, people publishing content with a link to your site within that content. The article covers three basic areas:
- Evoke Re-active Emotions
- An Appeal To Reason
- Polishing It Off
When I first started writing for Performancing.com when it was under the editorial directive of Ryan, I had a couple of interesting conversations with him regarding how to create link bait material and his tips have provided beneficial to me when put into practice. To make a long story short, he has his pulse on what makes people tick and his SearchEngineJournal piece provides just a glance into his link baiting strategy.
Obviously it works because here I am linking to the article!