This has been in the talks for some time now, and it’s now finally reaching fruition. We’re doing a blog reboot. On Performancing. Again!
Last year’s reboot resulted in a host of new good stuff being added on to the brand. But somehow there were still some things that needed to be addressed. Perhaps the concept of a blog reboot is best considered as a continuing activity rather than a one-time, big-time event. A blog should evolve. But sometimes it needs a catalyst to get things started, or at least going faster.
Similar to the previous reboot, we will try to make this one as public and transparent as possible. While ideas are still a bit vague and abstract at this point, there are a few general themes I would like to focus on in starting this reboot.
The reboot will focus on doing two things: (1) Getting rid of the bad, and (2) Adding good stuff.
I recently did a (semi) general cleaning at my home, and the first thing we did was throw out the clutter, the unnecessary things that weighed us down and took up valuable space. Forget sentimental value. Just do what needs to be done so we can move forward, and focus on what’s important.
Throwing out clutter leaves space for the important stuff. And in some cases it’s not even the important stuff you need space for. It’s just the space that’s important. Ever heard of the importance of white space?
The reboot will consolidate and build up the brand.
In many ways I feel that Performancing has been fragmented in terms of the different services that it offers. So the reboot will essentially take stock of what we have, and build a stronger brand by combining the efforts of those different people (and different services) to bring better value to the community.
Now I know these are still pretty vague. And that’s why, similar to the previous reboot, we’re counting on the community to contribute ideas. What I can tell you at this point is that a new design is being planned, and that most probably we will have to migrate to another platform. And I know these two things are major changes.
Please feel free to comment. In fact, we would really appreciate it if everyone pitched in with what you think could and should be done. Even the small things will count!