I have this new rule. If I can’t get a blog into the top 100k of Alexa or at least 2k visitors per day within 6 months, I’m going stop investing time and money in the blog.
Rules like this help you to stay focused and to avoid wishful thinking. Sure, there are going to be exceptions (for example, I’m making $700 per month on a blog that’s not even in the Alexa One Million)….
But the fact is…you need ways of objectively analyzing your web properties and the success of your blog. Maybe you’re rule isn’t as stringent as mine. Maybe it’s more stringent. Whatever the case, we all need to step back and be willing to say goodbye to our “babies” when, despite our best efforts and best intentions, our projects have proven themselves to be failures. Sooner or later, any further investment of time and money is clearly a waste.
It’s the toughest lesson I’ve had to learn. But moving forward in an efficient and profitable way makes it necessary. So 2008 is the year of “Alexa 100k or bust” for Ryan Caldwell’s portfolio.
So what kind of objective standards do you use for deciding whether to cut and run, or stay the course?