Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small businesses. It ensures that you website is satisfying the majority of consumers, and it allows for you to modify this as consumers modify their own purchasing decisions.
This then brings up the idea of SEO. If you’re constantly changing your website, how can you be sure that your SEO is going to remain in tact? Furthermore, is it all worth it in the end?
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